When desiring to use low cost promotion, and you are wanting a good radio spot, there are valuable tips to help you lower your radio advertising cost. First, you’ll need to pick your preferred radio station, one that you think might possibly be attentive to your product. Get in touch with them and share with them something that you provide as a winning prize for one of their contests. It doesn’t have to be anything truly expensive. Even a T-Shirt will do or other items such as books, tickets, artwork, coupons, etc.

You can try PI or Per Inquiry. Mail out a letter to the radio station you’re interested in to advertise with and present them good quality benefits why they might want to consider doing PI along with you. You simply compensate them IF you get an inquiry about your products or services. No inquiries means no money.

Bartering is a great way of getting free radio advertising, and free radio publicity particularly with several of the smaller sized local stations. Listen to the radio station and see just what they could want that you’ve got. It may be simple things like you volunteering your efforts to host a show of theirs using a specific topic. A lot of radio stations may have guest hosts with regards to the format.

You will find a good deal of non profit stations around. The majority are college stations. The great thing about college radio stations is they have an extremely loyal group of fans.

The point is, once you simply contact such types of stations and present them a reason to bring you on, they’ll be more than happy to allow you to plug your product or service. As you zero in on a non profit station and its demographics, the rest is no problem in terms of targeting your offer.